Don’t ignore your LinkedIn profile About Section! Here’s why?

Are you also ignoring your LinkedIn Profile About Section? Or are you just not sure of its actual benefits?

Drop all your excuses and focus on having a strong About section that can help you with your career advancement.

Your LinkedIn About section is the textbox that is shown on top of your profile. It gives the profile viewer your virtual introduction within 2600 characters.

You can think of this section as a Mission statement page for your personal brand on LinkedIn.

Ready to know how your LinkedIn summary will help in advancing your career?

Let’s explore the importance of this section along with tips on how to write an effective one. Not only that, but we also have some tips for students and freshers, along with some unique examples.

Why is the About section on LinkedIn important?

If you’re not utilizing your LinkedIn summary, then you should get ready to give up on some good opportunities.

According to LinkedIn, users with an About section get 3.9 times more profile views than those who don’t leverage it.

If you’re still not sure of its significance, read the list below!

It’s your Introduction

Your LinkedIn summary is just like a virtual introduction. After the profile picture and headline, your LinkedIn bio helps you capture a profile viewer’s attention.

Treat it as a tool that can help you create a perception of yourself in the mind of the reader. Now, it depends on the way you write it.

You can give a tailor-made perception of yourself to them by sounding friendly, professional, genuine or lost.

Enhance searchability

Have you ever thought that a simple introduction of yourself can be your own SEO strategy?

Your LinkedIn Profile About section is capable of doing just that. If you carefully add in some niche-related keywords while writing it, you can rank in the search results.

The moment your searchability increases and the algorithm starts favoring you, you will get recruiters’ messages in your inbox.

Shows your story

The best part about a LinkedIn bio is that you can be yourself, instead of being super professional.

LinkedIn provides you with a whole Experience section to add those dates and job roles.

You don’t have to add in that corporate stuff in your LinkedIn summary as well.

Try to show your personality, be narrative, and share your professional journey as a human, not a resume.

Captures the recruiter

If you’ve left that LinkedIn About section abandoned, then you’re missing out on your chances of landing an interview offer.

LinkedIn users with complete and optimized profiles get 40 percent more chances to grab a recruiter’s attention.

CTA: If you’re still not sure about how to leverage the LinkedIn bio section, get in touch with ProResumes.

Ask certified Career strategists to assess your current LinkedIn profile or optimize it for you!

What should I write in the About section of LinkedIn?

Hook them in

The first few characters of your LinkedIn Profile About section are the most crucial. They act as a hook that helps you capture the profile viewer’s attention.

Don’t entertain the idea of dropping in some casual greetings! Your hook should be strong enough to persuade your reader.

To make your hook strong, start with a question, an anecdote or something unique to yourself.

Share what you do

Once your hook worked and the reader pressed that ‘See more’ button, now’s the time to narrate your professional story.

But be careful and avoid using jargon. State in simple language about your expertise and how others can benefit from it.

If you’ve recently shifted careers, you can list how the skills used in your previous career help you with the new one.

Share what you achieved

List your achievements and milestones with the help of numbers instead of words.

Using numbers to highlight results in your LinkedIn summary will help in maintaining readability.

Make sure you don’t add buzzwords like ‘hardworking’, ‘team player’, or more while mentioning your skills.

Share your interests

Don’t treat your LinkedIn About section as your second resume. Be yourself and give the reader some hints about your personality.

Recruiters and hiring managers prefer people who talk about their interests in their LinkedIn bio.

How to write a LinkedIn profile About section effectively?

Know your audience

Whenever we write something, we do it with the intention of it getting read by someone. Knowing your target audience and goals before writing your LinkedIn bio is a crucial step.

Write exactly how you speak

A pro tip for good writing is to write in the same exact way you speak. Be conversational and always prefer using the first-person perspective while you’re writing.

Put some keywords

Your LinkedIn profile’s About section can boost your searchability. Only if you write it with industry-specific keywords.

Formatting matters

Make your summary easy to read. You can use bullet points, numbering, and skimmable sections to enhance the readability of your profile viewer

Always add a Call-to-Action in your LinkedIn bio and guide your reader on what they should do next.

LinkedIn profile about section template

Use this LinkedIn summary template to write your own:

[ {Hook} + {Professional story} + {Achievements} + {Your Why} + {CTA}]

 LinkedIn profile About section for students and freshers

Students and freshers get terrified at the idea of writing a LinkedIn bio since they lack experience.

But LinkedIn is more than a platform to get jobs. Here’s how you can write your summary:

• Explain your purpose behind choosing your current field of study. Write about your passion. Write about career aspirations.
• Having no work experience doesn’t mean you have no achievements in life. Highlight your academic wins. Mention career-related projects you’ve worked on.
• Adding bits of your personality will give you a chance to attract people like yourself. Your LinkedIn bio can help you build a solid network.

How to write LinkedIn profile About section (Unique Examples)

1. According to Teddy Burriss, a LinkedIn coach, the best tip to write a summary is to directly target your audience’s pain point. And then jump into how you can provide a solution.

2.  April Davis, a relationship expert, says that creativity matters.

 Which element will make your About section on LinkedIn more effective? 

The most effective method to make your LinkedIn Profile About section stand out is to incorporate your (WHY). Your why is actually the purpose of what you do, and how you do it.

And no, we’re not saying it, it’s a Senior-level Recruiter!

 Craft your LinkedIn Profile About section now!

Now you know why it is so important not to leave your LinkedIn bio all blank.

We look forward to reading your super creative and unique summaries on LinkedIn.

Frequently Asked Questions

Q. Does LinkedIn notify people when you change your About section?

LinkedIn doesn’t notify your network explicitly if you update your LinkedIn profile’s About section. However, sometimes it drops a general notification regarding profile update in your network’s notification box.

Q. Should I have an About Me section on LinkedIn?

Yes, you should have an About section on your LinkedIn profile since it gives you a chance to tell your story and capture the attention of recruiters or hiring managers. Moreover, it increases your profile’s visibility in the searches.

Q. How long should a LinkedIn bio be?

The LinkedIn profile About section is limited to 2600 characters by the platform. You get a chance to express your unique value and personality in roughly 285 to 500 words.

Q. Who can see your LinkedIn summary?

LinkedIn profile About section is visible publicly by default settings of the platform. People who are part of the platform, as well as those who don’t use it, can see your LinkedIn summary.